Last week, La Marzocco was present at World of Coffee Dubai. This year, we took a unique approach to showcasing our commitment to excellence and support for our partners.

We hosted a La Marzocco gathering at the vibrant Dubai Design District. Providing a perfect opportunity to announce the winners of the Shot in The Dark Competition, organized by Coffee Magazine, South Africa.

The competition, now in its second edition in Dubai, focused on blind tasting, on the GB5 X. The winners were crowned, with Brewing Gadget securing the first place, Laura Bakery and Cafe taking the second spot, and the third-place honor going to Gold Box.

The evening included on-the-spot T-shirt designing, instant photo printing, and a captivating 360 video experience; the celebration was an immersive journey into the world of La Marzocco. Guests also enjoyed Espresso martinis crafted with precision using the iconic GS3.

At World of Coffee, the La Marzocco Dubai team ensured our presence in every exhibition corner, ranging from bar machines to home machines. This strategic decision significantly enhanced our visibility, and our distributors skillfully showcased our machines We are truly grateful for the support and enthusiasm shown by our partners, distributors, and coffee lovers alike.