Out of the Box (OOTB) arrived in Paris, France. OOTB is a gathering of force, abundant in content, and designed exclusively for La Marzocco’s partners, followers, and coffee aficionados. It is a cultural revelry, uniting the community around a shared love for outstanding coffee. This occasion caters not just to industry experts but also appeals to the curiosity of those embarking on their coffee journey, eager to delve deeper into the realm of specialty coffee.

La Marzocco France hosted La Marzocco’s signature event near the Canal Saint Martin at La Fabrique République, a multi-level venue with a fun and cozy atmosphere at 52 ter Rue des Vinaigriers, 75010 Paris, on December 3rd.

All photography by Lansy Siessie

On this occasion, roasters and partners were introduced to the new Strada X for the first time in France, and a special technical demonstration was included by Global After Sales Manager Andrea Simonelli.

The day included inspiring talks from industry partners, workshops, and a roasters village with some of the best roasters coming from all over France.

The evening began with an espresso martini competition. To continue the festivities, they closed the night with the French Classic Barista competition: Frog Fight.

Event sponsors included Brita, Acme, Beyond the Bean, Belco, Lightspeed, Oatly, and Decent Packaging.

We applaud the La Marzocco France team for a magnificent job!