Primavera Sound, one of the most important and respected festivals in Europe, celebrated its 20th edition last June (1-12) and welcomed the astonishing figure of half a million attendance, from which 50% of international visitors came mainly from the UK, United States, Italy, and Germany.
Its main claim is the lineup, attentive to the latest news on the scene and where great historical bands are mixed with little-known names. This year featured artists of the stature of Dua Lipa, The strokes, Tame Impala, and Nick Cave.
In the context of the most important cultural event in the country, La Marzocco Spain recreated an authentic specialty coffee shop featuring the best roasters in the city, such as Nomad, Syra, Hidden Coffee Roasters, Three Marks Coffee, and Familia Osorio.
A blind bet that turned out to be a success not only because of the massive brand exposure and the virality of the action but also because coffee consumption figures over the two weekends exceeded the best of the expected scenarios.