Join La Marzocco at London Coffee Festival 2024!

Explore the world of coffee alongside our knowledgeable team, get to know both our espresso machines across commercial and home such as the Strada X and Linea Mini, try a range of complimentary speciality coffee-based drinks from True Artisan Café and enjoy a varied line-up of panel talks and demonstrations.

You’ll us at The Truman Brewery on stand S02 and Z02 (La Marzocco Home) from the 11th – 14th of April 2024.

What is la Marzocco showcasing?

Read on to discover the range of experiences you’ll be able to enjoy alongside La Marzocco throughout the four-day festival, immersing yourself in the coffee festivities alongside other enthusiasts in the coffee community…

Roasters Village

Sample a wide range of incredible coffees and chat with a host of coffee roasters based across the UK and further afield in Roasters Village. Spanning two floors, it’s available all day every day, with each roastery brewing on the Linea Mini.

True Artisan Café

The True Artisan Café provides a stage for coffee-focused businesses to bring their world-class hospitality to London Coffee Festival. As 27 businesses take over the stand for 2-3 hours each, they’ll showcase a range of complimentary speciality drinks to all festival goers.

Check out @lamarzoccouk on Instagram to see who will be brewing up delightful drinks for you to try on the True Artisan Café stand.

The Modbar Stand

You’ll find the Modbar stand just behind the True Artisan Café. An under-counter espresso machine designed to allow maximum interaction and engagement with the customer, the Modbar allows optimum espresso brewing in a sleek and unique set-up. Throughout the festival on the Modbar stand, you’ll find 2-3 different businesses serving their spectacular drinks for you to try each day.

La Marzocco Home stand


Calling all home baristas! Looking to try out new home brewing equipment or want to upgrade your current set-up? Head up to the top floor of The Truman Brewery to stand Z02 and meet our knowledgeable Home Team who will be on hand to show you the Linea Micra, Linea Mini or GS3 along with the Pico grinder. Try your hand at pulling your own espresso and learn how to steam silky smooth milk.

La Marzocco are delighted to announce that they will be joined by the teams from Well Grounded on Friday and London School of Coffee on Saturday to share their knowledge and expertise on all things espresso.

To ensure that we can accommodate you, please book your slot for a personal interactive demonstration with your preferred machine using the link below:

Latte Art Live Stage

Head over to the Latte Art Live stage to see how the professionals work their magic on the Modbar set-up; join them as they share tips and tricks on how to create beautiful and consistent latte art.

Fancy a go and want to put your latte art skills to the test? Join La Marzocco at the allotted demonstration times below for an introduction to the Wally Milk, an automatic milk steaming machine that can improve work flow and aid the barista in any busy coffee shop environment.

Thursday the 11th– 14:15-15:00

Friday the 12th 11:30-12:00

La Marzocco @ The Lab

Visit The Lab for an array of panel talks hosted by La Marzocco alongside industry professionals as they discuss topics such as Starting Your Coffee Business and Bring the Café Home. These will be running at the following times…

  • Ones To Watch in 2024- Thursday 11th April, 10:45-11:15
  • Starting Your Coffee Business: You’ve had your bright idea, where do you go next? – Thursday 11th April, 12:15-12:45
  • Scaling Your Coffee Business: How to create and maintain balance and brand values when multiplying your coffee business- Friday 12th April, 12:15-12:45
  • Bring The Café Home with La Marzocco Home- Saturday 13th April, 14:15-15:00

Exclusive Club Lounge

If you’re the lucky holder of an Ultimate ticket, be sure to enjoy the exclusive club lounge on the top floor, where you can take a step back from the buzz of the festival to relax and enjoy coffee brewed by some fantastic roastery teams on the Club Lounge bar.

Dusk til Dawn Baristas VS Bartenders challenge Friday Night Throwdown in partnership with Beyond the Bean and Bristol Syrup co.

Shakers, jugs, and jiggers at the ready… It’s the ultimate battle between barista and bartender.

Join us on Friday night at Juju’s Bar and Stage for an exciting throwdown as we pit the greats of the drinks world against each other, there’s some fantastic prizes up for grabs for both 1st and 2nd place, book your free ticket via the link below.