Why would La Marzocco sponsor an AeroPress competition? In a two part feature, key players from the La Marzocco family explain why we are sponsoring the World AeroPress Championship. They discuss the importance of competitions, community and how we all have a common interest and shared passion. Plus, what a great excuse to get so many of us, on a global scale, together to compete and celebrate. Stay-tuned for the national AeroPress competitions taking place around the globe… to be followed by the grand final in Dublin, June 23rd.
Read the WAC interviews – of Part I and Part II – below!
Marta Kokosar, Alliance Marketing Manager
“For me, it’s the three Cs: Coffee, Community and Coolness! My background is in the music business and what surprised me most when I bumped into La Marzocco and first came in touch with the coffee scene, is that I found cool people connected through a common passion…” Read more HERE.
Estelle Bright, Aftersales Coordinator
“La Marzocco has had a huge impact in the world of specialty coffee. Not only are we focused on building the best machines with the barista in mind, but also stepping out of the box and supporting all aspects of the industry, sponsoring events, hosting parties the list goes on…” Read more HERE.
Enrico Wurm, Product Improvement Manager
“La Marzocco values diversity and it seems only fitting that it would partner with parallel industry leaders, like AeroPress, who embrace different trends and extraction methods while faithfully pioneering coffee excellence. We are proud to support industry ambassadors with creative mindset and open attitude…” Read more HERE.
Paul Kelly, General Manager at La Marzocco UK
“The way people care about where they drink coffee and more importantly how they drink it has really changed and this in turn has pushed home brewing. People are hungry for knowledge they want to know where the coffee is from and how it’s been processed. They enjoy talking about coffee at dinner parties or when guests are around. They will make an AeroPress or V60 first thing in the morning or early evening. Brewing coffee at home is not a scientific experiment or a treat anymore! It’s becoming normal…” Read more HERE.
Filippo Francini, Area Export Manager
“We share the same spirit when dealing with coffee. We feel that same excitement towards the raw material while using different tools, different pressures and ratios for different results. It’s about experimenting with alternative extraction methods which can deliver the best qualities from the beans. It’s about relating to an open and friendly culture. During an event like WAC there is always lots of interesting people to meet, knowledges to share and memorable moments that make the stories of specialty coffee…” Read more HERE.
Matt Lee, Director of La Marzocco Korea
“La Marzocco has brought innovation and creativity to the evolution of espresso machines, along with cultivating a culture that people value. Related to this philosophy, AeroPress has shared similar values to bring stunning developments and great pleasure to the coffee community. In this term, the World AeroPress Championship is a fabulous event that people enjoy and can spread positive energy even to the general public. Being a part of this event makes me feel thrilled, excited and proud…” Read more HERE.
Jets Anita Langlands, Sales & Marketing Coordinator at La Marzocco Australasia
“What I love most about the specialty coffee industry is the people involved in it, eclectic, diverse and most of all passionate. We are an industry that welcomes, encourages and values fresh thought, innovation and different points of view. This approach is present right through from farming techniques, equipment development, roasting methods and brew recipes. La Marzocco is no exception to this…” Read more HERE.