World of Coffee, SCA’s flagship European Expo is coming to Milan on June 23rd- 25th at Mico (Milano Convention Centre)-Hall 3 & South Hall.
This year we are exhibiting inside the Accademia del Caffè Espresso stand, close by the championship corner: Stand MS- C18.
WOC Milan will host several World Coffee Championships: World Latte Art, World Coffee in Good Spirits, World Cup Tasters, World Coffee Roasting Championships, and World Cezve/Ibrik Championships.
Our stand will put a spotlight on Accademia del Caffè Espresso, the multi-functional cultural center in Pian di San Bartolo, Italy (10 km from the center of Florence): taking a glance at the educational programs, classes, and experiences, as well as advancements in our coffee research and sustainability project.
Exploring La Marzocco, what’s in store?
Technology and IoT: allowing for the machine to communicate back, owners now have easy access to information about their equipment. Whether you have one machine or a fleet, allow the pro app to help you make successful, data-driven decisions.
At the stand, ask questions and explore the connected GB5 and KB90 + Pro App from the IoT team that created it all.
Home: Our La Marzocco Home area will feature this year’s Special Edition Legacy Linea Mini. Learn how you can bring home a true symbol of the specialty coffee industry with this special edition machine that pays homage to the 30th anniversary of the Linea Classic. Test on both the Linea Mini and GS3, and explore how you can become a home barista.
Also, Wally Milk will be showing the crowd how baristas can streamline their workflow and gain efficiency, Modbar will have a dedicated set-up, and the #lineaclassic30 campaign will also shine!
Officine Fratelli Bambi (OFB): Revolutionizing the industry of espresso machines with innovative technology, La Marzocco has revived the Officine Fratelli Bambi, the original workshop of our founders which passed on traditional expertise and manufacturing know-how from generation to generation. Now housed at the Accademia del Caffè Espresso, OFB represents the essence of La Marzocco’s legacy, artistry, and innovation.
At the stand, learn from the artisans. Take a look at the customization and design possibilities they can offer you, a true conversation with the passionate designers and artists that make your favorite machines.
True Artisan Cafè is back:
On the Leva:
Thursday, June 23rd: Big Wave (10.00-13:30), & Uncommon (13.30-17.00)
Friday, June 24th: HAYB (10.00-13.30), & Right Side (13.30-17.00)
Saturday, June 25th: Terrone (10.00-13.30), & 19 Grams (13.30-17.00)
On the Classics:
Thursday, June 23rd: Garage Coffee Bros & Belleville (10.00-12.30), Bonanza & Nylon (12.30-14.30), & Rocket Bean & Dimello (14.30-17.00)
Friday, June 24th: Coutume & Archontakis (10.00-12.30), Mok & Three Marks (12.30-14.30), Toma & Kaffee Fabrik (14.30-17.00)
Saturday, June 25th: NOMONYM & Coffee Collect (10.00-12.30), Pacamara & Symple Coffee (12.30- 14.30), D612 & Buraca (14.30-17.00)
At the La Marzocco Home area:
Thursday, June 23rd: Tomassi (11.00-13.00), & Nowhere with Prana chai (15.00-17.00)
Friday, June 24th: Nowhere (11.00-13.00), & 5 Elephant (15.00-17.00)
Saturday, June 25th: Faro (11.00-13.00), & Etna (15.00-17.00)
While you are in Italy, the Accademia del Caffè Espresso awaits with “Accademia Open Days”: sign up here.
Extend your trip to Florence, bring your badge, and come to Accademia! Accademia will be open for visits, talks, and coffee-related activities on the prior and subsequent days of World of Coffee Milan. You’ll get to discover all about La Marzocco’s history and technology while enjoying great coffees and listening to interesting speeches by a variety of partners and friends.
We can’t wait to see you at World of Coffee 2022: Stand MS- C18.
#WOCMilan @lamarzocco