La Marzocco took part in” Shave the Date”, Florence, an outstanding event on occasion of Pitti Uomo to celebrate all things style and trends at Blues Barber Shop in collaboration with Tuscan partner Proraso. Brands of excellence were called to reflect Italy’s earned reputation for “good taste” through a pluridimensional product showcase… with the aim of sharing the rituals and passions of the new Italian gentleman: fashion, design, coffee and engines. What a perfect balance between tradition and modernity! Along with live music, grooming sessions (beards & moustaches), motorcycle displays and clothwear decorations, the beautiful custom Linea Mini – personalized with the Proraso Marzocco logo – brewed gourmet shots with the special Blues Barber blend by Florentine roaster Caffè Piansa, caffeinating the attendees all evening long.

Photos by Mauro Radici & Jakub Brejdak