La Marzocco, a Florentine company founded in 1927 by Giuseppe Bambi and leader in handmade professional espresso machines known over the world, will take part in the FIRENZE ROCKS concert, in partnership with Le Nozze di Figaro, inside the historic “Arena of Visarno”, Florence.
Throughout the world, countries that are developing their own coffee culture, encounter a broad global community through LA MARZOCCO that is tightly interconnected with art, design, music, photography, sports and sustainability (with the world of bikes, surf, Formula-e).
Recently, the La Marzocco Linea Mini model was backstage at Gorillaz (in the UK), and in the back-line production area of Le Nozze di Figaro in Florence, on occasion of the extraordinary Radiohead concert which took place on June 14th.
After its partnership with KEXP (the non-profit cult radio station in Seattle, the American city that is world renown for specialty coffee), La Marzocco has been engaged by Le Nozze di Figaro as a technical partner of the upcoming FIRENZE ROCKS: this edition will be featuring, amongst many other live performances, Aerosmith, Eddie Vedder and System of a Down.
LA MARZOCCO, in collaboration with top quality Tuscan roaster MOKARICO, will install two specialty coffee corners inside the Visarno Arena concert venue.
Additionally, the audience as well as entertainment industry professionals (concert production staff, backstage team, press, musicians and influencers) will have the chance to enjoy a unique coffee experience on-site on the Linea Mini.
In synergy with the trends of new coffee consumers, and inspired by its exemplary iconic model, the Linea Classic, La Marzocco designed an evolution of the machine: the Linea Mini. As the coffee ritual is expanded to new spaces beyond the traditional coffee shop, La Marzocco continues to innovate its “handmade-in-Florence” product range and technologies in order to offer quality in the cup at any location.
