Did you know “it took two miles of plumbing to supply 170 showers and taps in 30 live kitchens and bathrooms” at the core of New York City’s Soho landmark? The ultimate goal was to engage the luxury consumer into a whole, new store – both a digital and physical space – that would re-interpret the try-before-you-buy concept… and where each visitor could be greeted with a welcome-coffee before the shopping exploration! See below:

Courtesy of Pirch Soho