In collaboration with local partner Tehran Kar Saba Co., the first edition of the True Artisan Café was held at V Cafe (in downtown Tehran), a new venue of 1500 square meters with 170 participants, all delighted to prepare coffee, cappuccinos, and perform the brew bar in the company of Deep House music for one full day.

A Latte Art competition was also launched, with 54 bartenders grouped in teams, each representing 9 Roasters, local and international. La Marzocco’s Area Manager, Andrea Curtarelli, was excited to see the Iranian specialty coffee “marathon” taking place!