Privacy Policy

PRIVACY POLICY FOR THE USERS OF THE SITE HTTPS://www.LAMARZOCCO.COM/it/

Please carefully read this Privacy Policy (hereinafter referred to as the “Privacy Policy”), intended for the users of the site https://lamarzocco.com/it/ (hereinafter referred to as the “Site”), drawn up in accordance with the provisions contained in art. 13 of the General Data Protection Regulation no. 2016/679 (hereinafter also referred to as the “GDPR”), which provides detailed information on the processing of your personal data (hereinafter also referred to as the “Data”).

It should be pointed out that the Privacy Policy only applies to the Data processing operations carried out on the Site and does not extend to any processing operations carried out on different websites, though they can be accessed through links included in the Site.

1. Data Controller and relevant contact details

The Data Controller is La Marzocco S.r.l. (hereinafter also referred to as the “Controller”, the “Company” or “La Marzocco”), with registered office in Florence (FI), Viale G. Matteotti, n. 25 and operating office in Scarperia (FI), Via La Torre, n. 14/H, VAT number 04040140487. The Data Controller can be contacted at the following e-mail address: [email protected].

2. Contact data of the Data Protection Officer (DPO)

The Data Controller has appointed a Data Protection Officer (“RPD”), whom you can contact for any information regarding the processing of your Data, at the following email address: [email protected].

3. Processed Data types

The personal data collected and processed by the Site is the following.

3.1 Navigation data

This category of Data includes the IP addresses or the domain names of the computers used by the users who connect to the Site, the addresses in URI (Uniform Resource Identifier) format of the requested resources, the time of the request, the method used to submit the request to the server, the size of the file obtained in reply, the numerical code indicating the status of the response given by the server (successful, error, etc.) and other parameters related to the operating system and the computer environment of the user. This Data is only used to collect statistical information, as well as to verify that the Site is functioning properly. The Data, in addition, could be used to determine liability in the event of cybercrimes committed against the Site. Except in the latter case, the navigation Data is erased after 7 days.

3.2 Cookies

The Site collects and processes Data using cookies or similar technologies. For further information on the use of cookies, please refer to the “Cookie Policy” of the Site.

3.3 Data voluntarily provided by the user

The Site allows users to voluntarily provide personal information, for example by writing to the email addresses posted on the Site itself.

3.4 Third-party Data

If you decide to provide any third-party Data, please ensure that the parties in question have received in advance appropriate information on the processing methods and purposes mentioned herein. In that case, you act as a separate data controller, and undertake all the obligations and responsibilities provided for by the law. As a consequence, you shall hold La Marzocco harmless against any objection, claim, request for compensation of damages resulting from the processing, etc. that should be made by any third parties whose personal data were processed, through your use of the Site, in breach of the GDPR.

3.5 Data of persons under 16 years of age

Remember that, if you are under 16 years of age, you cannot provide any personal data, and, in any case, we accept no responsibility for any false statements you made. If we realize that your declarations are untruthful, we will immediately delete any personal data acquired.

4. Services provided by the Site

The following paragraphs provide a description of the services offered by the Site. For each of the services we offer the information provided herein includes but is not limited to: the Data processing purposes, the legal grounds of the processing and the processed Data retention times.

4.1 “Checkout” – “Create an account?”

After selecting the product he wishes to purchase in the “Store” section, the user is redirected by the Website to the “checkout” section. Here visitors who are already registered with the Website log in by entering their e-mail address and password, then enter their invoicing data, as well as any specific address at which they wish to receive the shipped goods, if different from the invoicing address. In particular, in order to finalise the purchase, the user shall provide the following personal data: name, surname, country, street and house number, city, province, ZIP number, phone number and e-mail address.

If the user is not registered with the Website yet, instead, he can create an account before proceeding with the purchase. To this purpose, the visitor shall necessarily have to provide the above-mentioned personal data, as well as to choose his password.

Purposes of the processing: finalising the purchase made by the user and allowing the latter to create a personal account.

Legal grounds of the processing: art. 6, paragraph 1, letter b) of the GDPR, “performance of a contract to which the data subject is party or taking of steps at the request of the data subject prior to entering into a contract”.

Retention period: the personal data processed as a consequence of the purchase of Company products shall be retained throughout the duration of the contractual agreement, and, after termination of the same, for as long as Italian Law permits in order to protect the Company’s interests (articles 2946 and 2947(1)(3) of the Italian Civil Code).

The personal data processed for the creation of the user account shall be retained until the user deletes his account and, following cancellation, for as long as is permitted by Italian Law to protect the interests of the Company (articles 2946 and 2947(1)(3) of the Italian Civil Code). In any case, La Marzocco reserves the right to delete the user account on its own initiative if 12 (twelve) months have elapsed from the last login.

4.2 Registration and access to the reserved area of the Site through the creation of a personal account (Technical Center)

Users can create a personal account, allowing them to access the reserved area “Technical Center”. Registering to the reserved area allows them to gain access to specific functions offered by the Site, including, but not limited to download and review a wide range of product manuals, bulletins and technical aids. In order to register to the reserved area, the user is required to provide the following Data: username, email address, password, first name, last name, country, company, company address, role, phone and customer code. For further information please check the Privacy Policy.

4.3 Registration and access to the reserved area of the Site through the creation of a personal account (Marketing Center)

Some Users (for example employees, distributors, ext.) can create a personal account allowing them to access the reserved area “Marketing Center”. Registering to the reserved area allows them to gain access to specific material about the company. In order to register to the reserved area, the user is required to provide the following Data: name, surname, country of origin, e-mail address, username and password. For further information please check the Privacy Policy.

5. Additional purposes of the processing

Within the scope of the Data processing operations carried out through the Site, the Controller also pursues the following additional and specific purposes:

5.1 Compliance with legal obligations

Where necessary, the Controller processes the personal data of the data subjects, collected through the Site, in order to ensure the compliance with the obligations provided for by the applicable laws, regulations and community rules.

Legal basis of the processing: art. 6, paragraph 1, letter c) of the GDPR, “processing is necessary for compliance with a legal obligation to which the Controller is subject”.

Retention periods: the personal data is retained for the time strictly necessary for the Controller to comply with the legal obligations it is subject to.

5.2. Establishment, exercise, or defence of legal claims.

Where necessary, the Controller processes the personal data of the data subjects, collected through the Site, in order to establish, exercise or defend a claim in a legal proceeding or whenever the judicial authorities exercise their judicial functions.

Legal basis of the processing: art. 6, paragraph 1, letter f) of the GDPR, “processing is necessary for the purposes of the legitimate interests pursued by the controller”.

Retention periods: the personal data is retained for a period strictly limited to the duration of the litigation, until the expiry of the appeal enforceability terms.

6. Recipients and transfer of personal data

Your Data can be shared with:

1. people authorised by the Data Controller to process the personal data, who have received appropriate operating instructions, have committed to keep the data confidential or are subject to an appropriate legal confidentiality obligation;
2. persons delegated and/or designated by the Controller to carry out any tasks strictly related to the pursuing of the above-listed purposes (including technical maintenance operations on the systems), duly appointed as Processors;
3. people, companies or professional firms providing support and consulting services to the Controller, duly appointed as Processors;
4. roasters selected by the Controller for the Coffee Subscription project Linea MICRA who, as autonomous controllers, are in charge of the monthly coffee delivery service
5. persons, bodies or authorities to which your Data must be communicated pursuant to law provisions or orders issued by the competent authorities.

The Data is managed and stored on servers owned by the Controller and/or by third-party companies appointed as Processors.

Some of your Data are shared with recipients that could be based outside the European Economic Area. La Marzocco assures that the electronic and paper processing of your Data is carried out by the recipients in compliance with the GDPR. Transfers can actually be based on an adequacy decision, on the Standard Contractual Clauses approved by the European Commissions or on other appropriate legal grounds. For further information please contact the Controller, by sending an email to the address [email protected].

7. Rights of the data subjects

Consistently with the provisions contained in the GDPR, you have the right to request from the Controller, at any time, the access to your Data, as well as its rectification or erasure, in addition to the right to object to its processing. The law also allows you, in the cases provided for by art. 18 of the GDPR, to obtain the limitation of the processing, as well as, in the cases provided for by art. 20 of the GDPR, to receive your personal Data in a structured, commonly used and machine-readable format.

Requests can be sent to the email address: [email protected].

Finally remember that pursuant to art. 77 of the GDPR you always have the right to lodge a complaint with the competent control authority (Italian Data Protection Authority), if you consider that the processing of your Data infringes the GDPR.

Privacy Policy update

This Privacy Policy has been published in January 2024 and over time it may be subject to change, even following the coming into force of new industry regulations, the update or the provision of new services, or the introduction of technological innovations. La Marzocco will give you notice of the changes in question when they are introduced, and they shall be binding as soon as they are published on the Site. La Marzocco therefore encourages you to regularly visit this section, in order to gain access to the most recent and up-to-date version of the Privacy Policy and make sure that you always have up-to-date information about the collected Data and their use by the Controller.